Category Archives: world news

Looking for awesome? Rent ME!

It’s that time again. Time to roll up my shirtsleeves, wipe the sweat from my brow and hit the pavement internet looking for work. My six years of agency work is almost done, and in another month, I’ll be flying solo. And broke. Possibly homeless. (Don’t tell my kids.)

Unless, of course, there is someone out there who would like to pay me a comfortable living just for being awesome. Anyone? I am awesome, I promise. Even when I’m sleeping. Sugar daddies welcome. Well, without the sugar… or the daddy bit. Just send me your money.

In addition to writing, editing, social media consulting and the other shameless credentials I’ve noted below, I can also walk your dog, buy your groceries, give you a massage (I don’t touch feet), build you a deck,  teach you new cuss words, pour concrete, punch bees, mow your lawn, taste-test meals sent from your enemies, plant your garden, build you a lego village, change the oil in your car, sing you to sleep (although my fees for that one are particularly steep),  alphabetize your canned goods,  yell at your children (I’m highly skilled at this), blow up balloons, and internet stalk your ex’s new partner.

Please tell your friends, family, neighbours, co-workers and all the strangers you pass on the street. Together we can end this insantiy and I can get back to writing my novel with peace of mind. I’ve grown accustomed to my house and I would like to stay in it.

catherine2_web_censored

 

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Filed under Social Media, social strategist, social writer

No friends, no support, no love. Just my parent’s disappointment and the cruelty of loneliness. – Leelah Alcorn

Please share with ALL parents. Let’s make 2015 easier for our children.

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Filed under parenting, transgender, world news

Lady Valor – “This is the life I was given.”

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Filed under transgender, world news

How to be the muddiest loser

In 36 days I’m going to be getting up early, heading into the big city, and running through 6K’s of obstacle, mud and mayhem. That’s right… I said running. I signed up for the Mud Hero—which sounded like a really good idea 6 months ago.

mud hero

This is funny for those who know me for two reasons. One, I don’t run. I mean, ever. Not even if I’m being chased. I’m more of a stop and negotiate sort.

This wasn’t always true—as a kid I was a sprinter. I ran track and field and I was quick. I placed first… a lot. Short distances were my thing. But, I could never run the long ones. You know, the cross-country ones. Debilitating cramps would seize me after about 200 metres and I could never figure out the breathing thing. In through my nose and out through my mouth. Impossible. After 300 metres I would be gasping for air and blowing saliva bubbles out through my nose holes.

A million years later, a friend and I thought it would be fun to join an ultimate frisbee league to stay active.  Some research ahead of time on my part would have told me that running was involved. A lot of running. My kids sat on a blanket at the sidelines of each game and every few minutes I would come flying out of the field and collapse beside them. They would jump to work wiping my brow or spraying water in my mouth and then pep talk me into going back out there—like I was some kind of prize fighter going back in for the kill. Damn toddlers. Didn’t they know it was just frisbee?

The second reason I don’t run is because at some point after turning forty… running makes me pee. I can describe the horrors of the “treadmill incident of 2009” while trying to get my money’s worth out of my under-utilized YMCA membership—or you can just take my word for it. I suspect that my body is objecting to the running and at that moment the only thing greater than my will to succeed is public humiliation. And I can assure you that I emptied my bladder many times in advance, yet somehow this ‘mystery’ pee arrived whenever I so much as even dangled a foot over the treadmill. This is the universe telling me, in agreement, that I do not run. Ever.

So, why did I sign up for a mud hero? I have no reasonable explanation. In my heart, I’m still a young woman capable of conquering anything. I see myself as strength, courage and indomitable will with no need for preparation—and with an outward physical appearance of something like this:

lara croft

More and more though, I suspect that it is something closer to this:

old woman

I can also tell you that I have/had every intention of preparing for this event—but everything I say would be a juggernaut of lies. I will get out of bed that morning, drink my coffee, hike with my dog, try to find a pair of shorts in my closet that aren’t circa 1983 and then put on a pair of shoes that I need to lace up. I’m only partly worried that I’m going to let my team down by coming in last. I tell myself that it’s OK to come in last because I’ll have my GoPro camera strapped on and being in last place gives me the best filming advantage. Reasonable, no?

I may not be what I used to be. And I’ll never be what I can’t be. But I do know there is a superhero in me just bucking to get out. She’s there somewhere. Under gallons of soda, litres of red wine and fistfuls of ju-jubes… there is an athletic goddess. And soon I’ll have the video to prove it.

Onward to the Mud Hero!

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Filed under Awesome, world news

Why GM is bringing its social media data in-house

gm_building

“If you think of social as something you outsource, that danger is that you’re not going to leverage social for all that it can do for your business,” LeBrun said. “It’s about weaving it as a communication medium throughout your whole organization. If you outsource it, you don’t have an opportunity to integrate social throughout all of your processes.”

Check out the whole article by John McDermott at Digiday here.

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Net Neutrality: Preventing Cable Company F*uckery

This video is never going to get old. Thanks to John Oliver from Last Week Tonight, who is (as usual) spot on.

“Turn on CAPS lock and fly my pretties!” – John Oliver

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Filed under Awesome, world news

Self-sabotage in the words of… Phillip?

You know when you’re sitting around in the car waiting for someone, and you’re so bored that you start going through your Facebook newsfeed on your phone—clicking on all the posts that you didn’t give a frac about earlier in the day? Yeah, well that was me yesterday. Sitting alone in the dark, playing Russian roulette with strangers posts.

phone checking2

First, let me clarify, I don’t normally click posts (even in extreme boredom) that look sketchy or are likely to piss me off. So, here was the link to an Upworthy video, titled: Homosexuality Is An Annoying Thing Someone Invented, So This Group Of Americans Is Un-Inventing It and I’m thinking—I don’t even want to know what that’s about.  So instead, I skim the comments, ’cause there’s plenty of those and I can be a bit of a comment whore. I mean, who isn’t, right? I’m pretty sure that’s what makes Tumblr an up-and-coming social juggernaut.

I should also clarify, I did not actually watch the video that bunched up all the knickers of the commenters, I guess I wasn’t that bored. Or maybe I just didn’t care enough. (Maybe you do, so go find it here.) Sometimes it’s just fun to start with nothing and then build the story backwards from the comments.  You have to have a fairly good understanding of comment player ratios though. I mean, how many of the educated versus uneducated, the douchebags versus the do-gooders and that sort of thing. (I affectionately refer to this as the science of Trollology.) It puts comments in perspective.

trollology-chart

While I may be a comment voyeur—somewhere in the forever alone statistics, “Phillip” is a comment activist. A rare contributor. (Since I have no comprehension of Bulgarian—written or otherwise—Phillip is what I’m calling him. )

Any comment that starts with Woah there!” on its own line… has my attention. I mean, Woah where? What’s happening? Who pissed you off? Tell me everything. I must know. (Because I’m sitting here in my truck with nothing better to do at the moment.)

And while I silently expected to be entertained with emotional trite—Phillip had me. He understood the basic underlying issue in all LGBTQ discussion. (In fact, most people issues, full stop.) He’s identified the chipped corner on the building blocks of all we know of each other today. The fact that we did this to ourselves. No, really. If we want to make things better, we need to stop pointing out differences—primarily our own. Just stop. Don’t be different. Just… BE.

Here’s his excerpt, and just for the sake of his own protection and anonymity (on the internet? Pishaw! Well, at least on this blog.) I obstructed part of his name.

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What do you think? Does that make sense to you? Does it make you angry? Serious? Are you emotionless? I’d really like to know. (I’d also like to update my pie chart with current stats.)

 

 

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Filed under Awesome, Social Media

The high cost of interracting with customers online

If you’re running a business and don’t know anything about Social Media, first, who are you? How can that be? Second, don’t be fooled into thinking you can “get by” with little-to-no budget for content, strategies, and social CRM. It’s a big job, and you will fail faster than you will succeed. And failing is sticky in social networks. What’s your reputation worth?

hire a professional

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Filed under Brand Storytelling, Social Media, social strategist

2013 Google Zeitgeist: new beginnings, new frontiers, and ways to help

The 2013 year-in review is here! Google’s comprehensive list of searches made from around the globe has been made available today. The top five search terms this year were Nelson Mandela, Paul Walker, iPhone 5s, Cory Monteith, and Harlem Shake.  Check out the top 100 searches here.  What did you search for in 2013? What were your customers searching for?

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Filed under Awesome, Social Media, world news

Outsouring is NOT a dirty word… but EGO is.

toon_119But it has been getting a lot of press lately.

Outsourcing is a part of business. A necessary part of business, no matter what business you’re in or how big your business is. It’s socially responsible, both domestically as well as globally. Outsourcing to technology has been a part of all of our lives for a long time. Computers, bank machines, and more recently… web/mobile apps—anything that makes our lives easier and gives us more control.  And we’re OK with that. So, why do we have prejudice against a call centre that’s off-shore? Yes, there may be a language barrier, and yes, it’s frustrating when employees aren’t empowered to help us. And yes, change can be scary, but, why do we act like the sky is falling if our employer exercises their right to manage their business to stay competitive in a global marketplace? I’ll tell you why.  Aside from a subconscious and deep-rooted prejudice, it’s all ego.   It’s a blatant selfishness that shows up in the form of passionate desire to protect our ass, job and what we believe is our basic entitlements.  And that’s not entirely a bad thing, it’s just that it’s not your employers responsibility to offer you these securities. That’s YOUR responsibility.  If you don’t want to be replaced, be irreplaceable.

Ego for an employer can come in the form of motivators like power, status and greed. And even if they are sound business decisions, I’m not suggesting that there aren’t employers out there who mis-manage and perpetuate the anxiety of unemployment by running around with secret information that they don’t communicate. I’ve been there. I’ve sat in a room with HR and VP’s as they’ve delicately pushed an envelope across a table to me.  Five minutes earlier I was obliviously sending a fax. (Remember those?) And now they’re throwing money at me to go away quietly. I had no idea it was coming. There was no communication. I was shocked, angry, and took it deeply personal. 15 years later I can tell you that moment was pivotal in my professional (and personal) life. It was the best thing that ever happened to me. It opened my eyes to the control I had of my own life. And prior to that moment, I never would have had the guts to leave. I was a prisoner of an imaginary job security that was directly tied to my mortgage payments and the well-being of my family. Today, I realize that there is no such thing as security. Not in business, or in life. We captain our own ships. For good or bad. Ans a job does not make your family happy… YOU do.

captain of ship

Regardless of what side of the leadership fence you sit on, I encourage you to arm yourself with knowledge.  You need knowledge to sail, otherwise you’re just adrift. And what better way to do that then to listen to industry leaders giving you the straight goods on what outsourcing really means? Not just information relevant to an employer or employee, but also to our economy—domestically and globally. You may be surprised at what you learn. True context in any argument eliminates a certain amount of ignorance.  Wouldn’t you rather operate from a place of knowledge? I do. And even though outsourcing information may not impact me directly at the moment, as a business owner, it’s MY responsibility to have all the information I need to sail… whether I plot that course or not.

If you’re in the Toronto area, I recommend attending the CORE conference. It’s a great way to gain reputable insight. Coming up on November 5th, 2013, this conference puts outsourcing under the microscope. You’ll hear speakers the likes of Don DrummondPeter Bendor-SamuelRima ShouliJim Graham, and Dr. Ron Babin giving you information that will keep you better educated, better informed, and better prepared.

core

What you do with that information is up to you. That’s the beauty of owning your future.

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Filed under social strategist, world news