Category Archives: Social Media

Looking for awesome? Rent ME!

It’s that time again. Time to roll up my shirtsleeves, wipe the sweat from my brow and hit the pavement internet looking for work. My six years of agency work is almost done, and in another month, I’ll be flying solo. And broke. Possibly homeless. (Don’t tell my kids.)

Unless, of course, there is someone out there who would like to pay me a comfortable living just for being awesome. Anyone? I am awesome, I promise. Even when I’m sleeping. Sugar daddies welcome. Well, without the sugar… or the daddy bit. Just send me your money.

In addition to writing, editing, social media consulting and the other shameless credentials I’ve noted below, I can also walk your dog, buy your groceries, give you a massage (I don’t touch feet), build you a deck,  teach you new cuss words, pour concrete, punch bees, mow your lawn, taste-test meals sent from your enemies, plant your garden, build you a lego village, change the oil in your car, sing you to sleep (although my fees for that one are particularly steep),  alphabetize your canned goods,  yell at your children (I’m highly skilled at this), blow up balloons, and internet stalk your ex’s new partner.

Please tell your friends, family, neighbours, co-workers and all the strangers you pass on the street. Together we can end this insantiy and I can get back to writing my novel with peace of mind. I’ve grown accustomed to my house and I would like to stay in it.

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Filed under Social Media, social strategist, social writer

Why GM is bringing its social media data in-house

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“If you think of social as something you outsource, that danger is that you’re not going to leverage social for all that it can do for your business,” LeBrun said. “It’s about weaving it as a communication medium throughout your whole organization. If you outsource it, you don’t have an opportunity to integrate social throughout all of your processes.”

Check out the whole article by John McDermott at Digiday here.

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Filed under Social Media

Self-sabotage in the words of… Phillip?

You know when you’re sitting around in the car waiting for someone, and you’re so bored that you start going through your Facebook newsfeed on your phone—clicking on all the posts that you didn’t give a frac about earlier in the day? Yeah, well that was me yesterday. Sitting alone in the dark, playing Russian roulette with strangers posts.

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First, let me clarify, I don’t normally click posts (even in extreme boredom) that look sketchy or are likely to piss me off. So, here was the link to an Upworthy video, titled: Homosexuality Is An Annoying Thing Someone Invented, So This Group Of Americans Is Un-Inventing It and I’m thinking—I don’t even want to know what that’s about.  So instead, I skim the comments, ’cause there’s plenty of those and I can be a bit of a comment whore. I mean, who isn’t, right? I’m pretty sure that’s what makes Tumblr an up-and-coming social juggernaut.

I should also clarify, I did not actually watch the video that bunched up all the knickers of the commenters, I guess I wasn’t that bored. Or maybe I just didn’t care enough. (Maybe you do, so go find it here.) Sometimes it’s just fun to start with nothing and then build the story backwards from the comments.  You have to have a fairly good understanding of comment player ratios though. I mean, how many of the educated versus uneducated, the douchebags versus the do-gooders and that sort of thing. (I affectionately refer to this as the science of Trollology.) It puts comments in perspective.

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While I may be a comment voyeur—somewhere in the forever alone statistics, “Phillip” is a comment activist. A rare contributor. (Since I have no comprehension of Bulgarian—written or otherwise—Phillip is what I’m calling him. )

Any comment that starts with Woah there!” on its own line… has my attention. I mean, Woah where? What’s happening? Who pissed you off? Tell me everything. I must know. (Because I’m sitting here in my truck with nothing better to do at the moment.)

And while I silently expected to be entertained with emotional trite—Phillip had me. He understood the basic underlying issue in all LGBTQ discussion. (In fact, most people issues, full stop.) He’s identified the chipped corner on the building blocks of all we know of each other today. The fact that we did this to ourselves. No, really. If we want to make things better, we need to stop pointing out differences—primarily our own. Just stop. Don’t be different. Just… BE.

Here’s his excerpt, and just for the sake of his own protection and anonymity (on the internet? Pishaw! Well, at least on this blog.) I obstructed part of his name.

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What do you think? Does that make sense to you? Does it make you angry? Serious? Are you emotionless? I’d really like to know. (I’d also like to update my pie chart with current stats.)

 

 

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Filed under Awesome, Social Media

The high cost of interracting with customers online

If you’re running a business and don’t know anything about Social Media, first, who are you? How can that be? Second, don’t be fooled into thinking you can “get by” with little-to-no budget for content, strategies, and social CRM. It’s a big job, and you will fail faster than you will succeed. And failing is sticky in social networks. What’s your reputation worth?

hire a professional

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Filed under Brand Storytelling, Social Media, social strategist

2013 Google Zeitgeist: new beginnings, new frontiers, and ways to help

The 2013 year-in review is here! Google’s comprehensive list of searches made from around the globe has been made available today. The top five search terms this year were Nelson Mandela, Paul Walker, iPhone 5s, Cory Monteith, and Harlem Shake.  Check out the top 100 searches here.  What did you search for in 2013? What were your customers searching for?

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Filed under Awesome, Social Media, world news

If it walks like a goat and screams like a human, then it MUST be remixed on YouTube

You’ve probably already seen the video. Maybe several of them. But did you know how big the goat really is right now? It’s the top trending animal on YouTube this month. Why? Well, because they yell like humans and we have an insatiable appetite for the ridiculous. But c’mon, they’re a little funny, right? If you haven’t seen any of the goat remixes, check out this video showing how some well-known YouTubers react.

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Filed under Awesome, Social Media, world news

Why videos go viral recipe: taste-makers, community participation, and the unexpected

A classic TEDtalks video from YouTube trends Manager, Kevin Alloca.

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Filed under Social Media, world news