The high cost of interracting with customers online

If you’re running a business and don’t know anything about Social Media, first, who are you? How can that be? Second, don’t be fooled into thinking you can “get by” with little-to-no budget for content, strategies, and social CRM. It’s a big job, and you will fail faster than you will succeed. And failing is sticky in social networks. What’s your reputation worth?

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Filed under Brand Storytelling, Social Media, social strategist

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