Why GM is bringing its social media data in-house

gm_building

“If you think of social as something you outsource, that danger is that you’re not going to leverage social for all that it can do for your business,” LeBrun said. “It’s about weaving it as a communication medium throughout your whole organization. If you outsource it, you don’t have an opportunity to integrate social throughout all of your processes.”

Check out the whole article by John McDermott at Digiday here.

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