You might think that the Irish Leprechaun of lore is a withered old man who chases rainbows in gnarly buckled shoes—and you might be right. But, let me tell you a little something about the Advertising Leprechaun—she has GREAT shoes and a healthy amount of Bieber-fever.
Liane Carruthers is no solitary creature. And, might I add, there is nothing gnarly or withered about her. As a matter of fact, Liane takes the GOLD in the Olympic events of smiling and plain ol’ gosh-dang cuteness—every year. She is an energetic, infectious, and powerfully contagious woman who uses her powers for good. Rarely seen angry, this sweet sprite-like Polkaroo chooses words like “miffed” to express her extreme displeasure and has the magical ability to spring-up from the shadows just when you need her the most—she can leap small buildings and balance herself endlessly on the points of her Jimmy Choos.
This supermom and bargain-sniffing sleuth is everyone’s ideal BFF. Sweet-tempered and sensitive with a generous trusting nature, she exploits the best of you. Her doe-eyed innocence can camouflage her Leprechaun trickery—so tread cautiously. She’s been known to be a fireball of mischief from time-to-time. (It’s always those smiley ones you have to watch out for.) If it’s simply a vacation pal you’re after, Liane is always game for travelling to sunny destinations to get those “must have” beach-sand pedicures. Special note to Mr. Clooney—it is purely coincidental that she happens to vacation in the same places as you. Leprechauns don’t stalk. It’s Irish law.
In her career, Liane is something of a media genius and has miles of experience in advertising and publishing to prove it. She’s the ideal candidate for any media task you might have—big or small—and she’s also great at parties. If you should have the opportunity to work with Liane in real life one day—as I have—take it.
Just don’t rub her for luck. She doesn’t always like that.
~uberscribbler
Christopher Reilley has grabbed my full attention of awe—mostly because he graduated from the Ringling Brothers Clown College in 1984—but also because he has a vividly wide repertoire of writing that is boundless, and also because he reads the encyclopaedia for fun. In his writing, Reilley has something for everyone. He’s eclectic, entertaining, family-oriented and refreshingly honest. He doesn’t give “a big fat hairy damn about an awful lot of things,” especially your Facebook farm, fish, park or mafia. Refreshing, right?
I tried to find such photos as proof on Candace Bowen Early’s FB page, but there were none to be had. If glam and glitz go hand-in-hand with romance writing, Candace is hiding it from the world. What I did find was a down-to-earth woman plucked from the streets of Chicago who wipes noses, attends monster jams and plans to live forever—or at least until the Cubs take a World Series. 
I’ve spent a lot of time recently thinking about all 2,400+ of my FB friends—on my personal page. Most of us know that “Facebook” friendship is not the same as “personal” friendships—although there may be a few that have come to believe that I should babysit their kids or loan them fifty bucks. We live in a “digital” space more than a “people” space now, so it’s possible the lines are blurring—but just to be clear—I’m still not lending you fifty bucks.
their systems and processes and find something that might work for them. My instinctual response is to lie—and lie big. However, the short answer is that you have to figure it out for yourself. The long answer illustrates a chaos that is not for the faint of heart. I may be a bit old-school in my setup, but there is a generous helping of new-school. 
I love when people follow me on Twitter or FB just to tell me that they’re not going to follow me on FB or Twitter. Thanks Internet—you’re the best!
Social Marketing sounds scary—foreign even. And it should, because it’s misleading. The Social Marketers out there in the headlines are making up the rules as they go along. The race to be the most influential expert in the Social Media industry is definitely on. And honestly, if marketing folk didn’t hike up their bootstraps and hoof it in a new direction—they’d be quickly out of work. It’s really not that complex. Don’t believe all the smoke and mirrors. There’s no magic bullet. And—it’s not marketing.
I defied nothing at all.
In this business, we writers watch each other very carefully. We keep an especially twitchy eye trained on those corporate staff writers with their pages of accolades. It’s not their fault. The collective ego of society convinces us that there is value in those accolades. They need it to have value. But the new generation is on to them. They’re bored with them. The slow-acceptance of these primitive thinking newspaper executives allows them to keep ramming their ‘glory days’ references up our wazoos. They tote by-lines noting decades of combined newspaper writing experience—like that means something now. It doesn’t. There is no edge there. It’s just old news.
Documentaries are gaining immense notoriety these days. Even my local video store has taken the time to negotiate documentary titles out of the genre muck and onto their own special rack. 
UberScribbler 