On social media, brands don’t simply have personalities; they have relational personalities. They interact with customers, but also with each other. There’s a fine line between appropriate wit and train wreck, and most brands keep their voice small, safe and politically correct to avoid crossing that line. But for those who consistently get it right—the entire world is your audience.
How Taco Bell shows personality and brand cojones on Twitter:
UberScribbler 
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