How can Social Media strategies improve communication during an organizational CHANGE? Here’s the top five:
1 – It provides a dialogue instead of a monologue.
2 – It provides a real-time transparency which builds trust.
3 – It empowers customer and employee involvement through personal discussion. It’s people communicating with PEOPLE.
4 – It provides consistency in message with ONE dialogue to customers and employees.
5 – It’s low up-front investment, lower on-going maintenance and communication costs, and completely measurable.
Today’s environment of constant change means more than just mergers and acquisitions. It’s the changing of platforms, communications and traditional business ideals. Social media introduces community, transparency, authenticity, real-time responsibility and organic growth. The one thing that hasn’t changed is the basic principle that “business strategies must be founded in PEOPLE, and the RELATIONSHIPS they create.”
Give your community the power to promote the CHANGE happening inside your organization themselves. It’s a good change.