Embracing Google

Frequently I get asked about my office setup—being self-employed and all.  I find it a curious question, but I suppose folks want to compare their systems and processes and find something that might work for them.  My instinctual response is to lie—and lie big.  However, the short answer is that you have to figure it out for yourself.  The long answer illustrates a chaos that is not for the faint of heart.  I may be a bit old-school in my setup, but there is a generous helping of new-school. 

I happen to love paper.  It’s crisp, clean and shoots out of the printer like it’s an Olympic event.   I love scribbling on it in blue ink, and then crossing everything out in red. I write upside down, sideways, with printed letters, and with voracious scribbles using all available white space and then I scatter them around the room as part of this giant creative nest I’ve built for myself.  It’s comforting for me to see everything.  My thoughts down on paper, my tasks, and my plans— all in plain view—it’s inescapable.  I have coloured post-it notes tucked in and around that contain all my EUREKA! moments.  Those are the ones where I think I’ve just cured cancer or world hunger with some brilliant never-thought-of-before creative breakthrough.  Seeing those remind me of the excitement that pulsed through me in those moments, and that there are more of those moments to come.  It pushes me on when I doubt my choices.

To the outside world, I appear to be one stack of paper away from an audition for “Hoarders.”  But to those who know me, they know I work best in layers.  If I can see the walnut of my desk, I’m clearly not working hard enough.  I know that if I need my chicken-scratch notes from a series webinar 2 years ago—they are in stack 7 next to the bookshelf about halfway down.  Anyone who wants to steer clear of an ass-whoopin’ does NOT shuffle my papers around.

That said, I have also embraced some new-school and have immersed myself fully in progressive technology.  I have all the old standard equipment; desktop, laptop, printer, scanner, fax machine, telephone, cell phone, etc. but these are all slowly being replaced with the next best thing.  I purchased on-line dictionaries and references and only go to the shelf if I find a discrepancy.  I do fear that my arms may atrophy if I don’t lug that big book out now and again though.  My tired old fax machine (you know the one with the glossy-rolled paper?) finally gave me its swan song in the form of a perpetual cutter jam.  I painstakingly took it apart to see if it was operable, but its dead carcass still lingers in the corner—with guts hanging out.   It stays there available to be kicked around when clogged servers and slow response times dampen my spirits—and quite frankly, it’s thrilled to still have a job.  For the once or twice a year that I’m required to fax something, http://www.faxorama.com/ does the job.  It’s convenient and it’s free.

Instead of printed spreadsheets and databases filed in cabinets to keep track of my billable time, I use a virtual punch clock.  http://www.xpunch.com/ I keep a copy of the program on my desktop, laptop and android.  It’s broken down by client and then again by project and I’ve programmed it to populate my invoices with the accrued hours.  Easy-peasy, right? Now if I could only remember to punch in. 

I have about 3 or 4 websites, 4 or 5 social assets, 10 email addresses and all of it is funnelled to me through Google.  Google is my BFF.  Make no mistake, it takes care of me.  It reminds me what needs to be done, it encourages me to keep going with endless information, and it stays up into the wee hours of the night keeping me company when I’m on a deadline.  Truth be told, it wasn’t that long ago that I scoffed at Google.  I was one of the unbelieving.  How could a search engine have ninja prowess and an addictive personality?  I was ignorant.  Five minutes with Google and my heart was engorged in a new love-affair.  This is a relationship that will outlast all others. 

My new short answer is “paper stacks and Google.” And that’s no lie. 

~uberscribbler

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Dumb-ass/ [duhm-as] –noun: (Slang: Vulgar) a thoroughly stupid person; blockhead.

I love when people follow me on Twitter or FB just to tell me that they’re not going to follow me on FB or Twitter.  Thanks Internet—you’re the best!

And to the Mike Tyson fan who stopped by my blog and shared their meaningful comments—keep your dang panties on.  It’s called satire foo’!   

~uberscribbler

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The Social Media Marketing Lie

Social Marketing sounds scary—foreign even.  And it should, because it’s misleading.  The Social Marketers out there in the headlines are making up the rules as they go along.  The race to be the most influential expert in the Social Media industry is definitely on.  And honestly, if marketing folk didn’t hike up their bootstraps and hoof it in a new direction—they’d be quickly out of work.  It’s really not that complex.  Don’t believe all the smoke and mirrors.  There’s no magic bullet.  And—it’s not marketing.

Social Marketing is not about marketing at all—at least not in the traditional sense.  It’s about customer service—and marketing that service.  In order for a Social Media program to be successful, you can’t live in the house of marketing.  You can accessorize with marketing methodology such as campaigning, product sampling, and that sort of thing.  But the house you must live in needs to be customer service. 

The frontline of your organization is customer service—this is where your company becomes real to the public.  Engaging with the public shows them you’re real, it shows them a human face.  It puts you in the coveted position of confidant.  It allows you to listen to what customers are saying and keeps you pro-active and top-of-mind, all the while remaining involved with them.  More importantly than that, you’re building a community that allows customers to interact with each other and it is—in essence—a celebration of your customers.  It’s an everyday virtual customer conference.

It’s time to let go of traditional values and let the community and your customer service team market for you.  Teaming your marketing silo up with Social Strategists is setting your conversations up to fail—before they even begin.  There will be all sorts of head-butting, non-acceptance of key strategy elements, and downright refusal to play nice in the sandbox.  Your marketing team is skilled in traditional marketing and is an important piece of your business puzzle—just on a secondary scale in Social Media.   Customer service is built for listening and for scaling, and must be the starting point for any successful Social integration program.  If the program is to standalone, it can be effectively positioned—or repositioned—as residing between customer service and marketing.  Tearing down organizational silos could mean realignment of budgets and key management, but worth the reorganization to bring these departments together.  It will be a critical effort in order to manage Social Media after deployment. 

You will be managing the care of the public in a public platform.  Everyone will be watching; customers, potential customers, fans, your competitors—even your mom.  You need to put your best “face” forward.   Do you want to trust the customer service of your marketing team to make the decisions? Or do you want to rely on the skills and training of your dedicated customer service team to engage your audience?  It seems like a no-brainer.

Social media is not going away.  In fact, this is only the beginning.  Before long Social Media will be an integral and essential part of the business industry.  It will be as obvious and as necessary as email and paycheques.  You can stick your head in the sand and pooh-pooh the whole emergent phenomenon of Social, and you can go on believing that traditional values are hard-core and cannot be so easily torn down.  But, you’d be wrong.  You have to be open and adaptable to change.  You have to learn new tricks—no matter how old your dog is. 

As a leader in your organization, it’s up to you to make the tough decisions.  Board ego’s run deep, budgets are tight, and nobody wants to talk about change.  Ain’t that the way it goes?  All the excuses and reasoning in the world won’t change the fact that one day soon—in order to continue to compete for market—you’re going to have to implement a Social strategy.  Why not start embracing it now?

Start discussing strategies internally.  Conceptualize your organization in a conversation.  Align and arm your customer service department for the new program.  Ask for help.  Find reputable Social Marketing Strategists to consult with and build a rock-solid platform for your business to engage the world.  We are out there—and we’ll tell you the truth. 

Easy-peasy, right?

~uberscribbler

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Defiance [dih-fahy-uh ns] –noun: A daring or bold resistance to authority.

I defied nothing at all.

I followed the rules.  I obeyed the orders commanded by the subjective authority and cynicism of naysayers.  I let others dictate my pace and destination. 

And that is just not true to who I am.  

But I’ve been inspired anew and I’ve got a one finger salute ready.

I’m about to defy everything.

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The News Writer versus the Social Writer

In this business, we writers watch each other very carefully.  We keep an especially twitchy eye trained on those corporate staff writers with their pages of accolades.  It’s not their fault.  The collective ego of society convinces us that there is value in those accolades.  They need it to have value.  But the new generation is on to them.  They’re bored with them.  The slow-acceptance of these primitive thinking newspaper executives allows them to keep ramming their ‘glory days’ references up our wazoos.  They tote by-lines noting decades of combined newspaper writing experience—like that means something now.  It doesn’t.  There is no edge there.  It’s just old news.

If you’ve been in southern Ontario, you might have heard of DailyWebTV.com.  It’s part of the Torstar conglomerate—residing under the Metroland division.   Having paid some dues in the Torstar ranks, I lack the restraint in using them as an example of newspaper ego.  With a history of contracting for them, I can tell you that they are—as any other large corporation—in it to win it.  Focus on numbers and profit, and understand very little about the culture they’re cultivating. 

They are big management types making uninformed decisions based on old-school thinking.  Times have changed for the print houses—but their mindsets have not.  They’re struggling to keep their traditional identities out there in a shifting landscape.  (It’s really more of a landslide.)  Enter the DailyWebTV.com.  Truthfully, I don’t know much about the division, and I do know a couple of good, qualified people tucked in to the production side of things.  However, this is an example of a traditional print house trying to carve out a corner of the new media market.  This translated identity is based on expired knowledge—and they seem to believe that it is a benefit to them.  Their social presence lacks personality and something about their blog started a school-house-size fire deep in the crevices of my writer patience.  There are three writers—all clearly part of the newspaper club—with a collection of flat information that reads like the dry pamphlets littering the waiting room of my dentist’s office.  Harsh, right?   Pffft!  I’m their audience too.

Us social writers, already eking out our living—in real time—know something about the new audience that newspaper folk just don’t know.   There is no apocalyptic gone-to-press deep breath.  You are engaging your audience the second you post—and you’d better have written something that captivates, woos their hard-working souls and embraces the social nature of everything.  The competition is tight.  Every second person you pass is a blogger.  Stories are free.  There is no query process for commercial anymore.  The competitive strategies for landing article gigs are obsolete.  There is no more old-school news.  Nobody wants it.  Nobody listens.  Nobody reads it.  If you’re not giving the reader a little bit of fun and a whole lot of wow—they’ve moved on to the next site that will.  250 words.  That’s how long you’ve got to entice your audience or they’ll be backing out of your page before it finishes loading.  News writers and feature writers listen up; you’ve become obsolete.  It’s time to get your toes wet as a Social writer—or get the deuce out of our way. 

I respectfully apologize (in advance) to the staff writers of the DailyWebTVBlog.com for posting an excerpt from their “About Us” page.  It’s been a long time since I’ve seen a run-on sentence that can dry out my corneas.  With 30 years of skilled newspaper writing and editing experience—who the frak edited this?

“The skilled team of writers at DailyWebTV.com brings together the experience a 30-year veteran of newspapers and magazines who has worked as a news reporter, feature writer, senior editor and web editor; a writer and newswire service editor; and a consumer and trade magazines writer and online writer and editor.”

You lost me at skilled team of writers.

~uberscribbler

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Lock up all the tooters—prohibition on public flatulence is here

For those of you planning on travelling to Malawi, you might want to reconsider your diet.  Government officials are slugging it out over the introduction of a new bill that is meant to battle pollution of the atmosphere in any place that might harm the public—and according to the Justice Minister—this means keeping your crack sealed.  I suspect he’s read one too many livestock-versus-the-environment articles.  Just to be clear Mr. Minister, it’s burping cows.  Burping.  

The Minister is not alone in his bid to ban normal body processes from public.  There is actually a Facebook fan page for the cause.  Seriously.  What is going on with these people?  And who do they live with that this has become a driving passion in their lives? Do they know that they could be depriving their off-spring of a normal upbringing?  I can’t imagine my youth without thousands of elusive ducks taking cover under the kitchen table while we ate—at least that’s where my father said they kept disappearing to.   Or my grandfather with his explosive finger that he came back from the war with. Go ahead—pull it and see for yourself.  Don’t even get me started on young boys who have such command of their innards that they can break wind at will—and provide a comedic display of musical accompaniment.  To this day I am still in awe of Danny O’Connell from 4th grade.  Dude—Stairway to Heaven is over 8 minutes long!

However, if you find yourself teetering on the side of pro-ban, there are options.  In 1998, Buck Weimer patented the first pair of underpants that had a replaceable charcoal filter.  (How bad must one’s gas be that you have to invent filtered undies just so you can stand to be around yourself?) If those aren’t your style and you’re looking for something a little more long-lasting, I’d like to point you in the direction of therapy.  If this bill is passed, it won’t be long before new practices start popping up alongside other natural healthcare practitioners referring to themselves as new-age ass whisperers.  Your benefits will cover it—not to worry.   

I, myself, am planning a career change in anticipation.  I’m going to set up a practice next to a community of cabbage-eaters. Oh hey… Malawi! 

~uberscribbler

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One World. 24 Hours. 6 Billion Perspectives.

Documentaries are gaining immense notoriety these days.  Even my local video store has taken the time to negotiate documentary titles out of the genre muck and onto their own special rack.  

It may be the supernova of reality TV that has tuned folks in to a new found passion for independent documentary filmmakers, but regardless of how it came to be, documentaries offer us a broad category of visual expression that is based solely on a bias of that filmmaker.  It is the attempt to document reality—one with an unassuming agenda.

Add the technological advancements of the last year or so to this mix and you’ve got a documentary pandemic on your hands.  Every person on the planet is now a budding videographer; director and producer with endless amounts of open forum and tell-all creativity bursting forth from their over-saturated senses.  

Oh, yeah!  That’s entertainment folks!

It was only a matter of time before someone pieced the two together in a big crowd-sourced kind of way.  The Beastie Boys kicked it off in 2006 with their “Awesome; I F*ckin’ Shot That!” documentary on DVD after giving camcorders to 50 audience members of their sold-out concert in 2004 in Madison Square Gardens.  The mandate was to shoot everything and don’t stop rolling. 

Fast forward to present day and we’re sitting tight waiting for the release date of Director, Kevin MacDonald, and Producer, Ridley Scott’s documentary, “The Story of a Single Day on Earth.”  These boys decided to crowd-source videos through YouTube, asking users around the globe to submit their own videos of their life on one specific day—July 24, 2010—providing  a snap-shot of that one day on earth from the different perspectives.   

Life in a Day will premiere at the Sundance Film Festival on January 27th as well as a special YouTube debut on the same date at 8pm EST.  It’s going to be a fascinating experiment on the new age of social film-making.  Follow the countdown at http://www.youtube.com/lifeinaday#p/u

Maybe you’ll see the uberscribbler rolling out of bed at sunrise.  😉

~uberscribbler

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Some porn with your Twitter? Nah… not today, thanks. I’m full.

It looks like Microsoft has just unlocked the idiot badge with Bing.  They’ve allowed the “mouse-over” technology to bring porn and virus sabotage to a hard drive near you.   You no longer have to worry about clicking on the wrong link—just move your mouse around the screen and the wrong link will find you.  No more struggles with your conscience about whether you should click that smutty link—just for a peak.  New windows will pop open automatically and the pleasures of all the nefarious offerings of the internet will be presented to you—in full, riveting colour. 

I was just sitting here wondering how I could get a new state-of-the-art search engine that turned off content filtering and left me as vulnerable as a baby bird in a cornucopia of pornography.  I mean, who wants that in their history, right?  Then, I thought, how could I exploit this technology—if I were a hacker—and cause some extreme spamming mayhem on Twitter this morning?  Awesome.  Thanks Microsoft.    

~uberscribbler

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Economies Fuelled at the Expense of Nature?

Is it even possible to initiate a planet bailout? 

The gap between the pressure on our natural resources and governments’ response to the deterioration is widening.   Never has the world faced a more pressing crisis than the current loss of biodiversity, which affects every living thing on the planet.   Shouldn’t that be scary?

This morning I was minding my own business–catching up on some internet reading–and slowly seducing my first cup of coffee when I stumbled across an interview with Bill Jackson, the IUCN Deputy Director General.  

“Twenty-one percent of all known mammals, 30 percent of all known amphibians,12 percent of all known birds, 35 percent of conifers and cycads, 17 percent of sharks and 27 percent of reef-building corals assessed for the IUCN Red List of Threatened Species™ are threatened with extinction.  If the world made equivalent losses in share prices there would be a rapid response and widespread panic, as we saw during the recent economic crisis. The loss of biodiversity, crucial to life on earth, has, in comparison, produced little response. By ignoring the urgent need for action we stand to pay a much higher price in the long-term than the world can afford.”

Um, yeah, well when you say it like that… it makes me feel bad.  I happen to like mammals–some of my favourite people are mammals.   Do we really care about our standard of living more than we do about the health of a species that we may never even see?  Is it too much out of sight–out of mind?  Is it still a deeply held view that protecting the enviroment constitutes a net expense to our economy?  Are we so concerned with our own welfare that we consider saving money rather than spending it on protecting our enviroment?  Is that not an investment–rather than consumption?  Clearly, I need to speak to the oxymoron in charge.  

I don’t carry the same yardstick as our global leaders to measure my prosperity.  So, tell me what to do Bill.  I’ve put down my coffee and I’m listening.    

~uberscribbler

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The pigeon whisperer, Mike Tyson, doesn’t care if people understand him. Just spell his name right.

Animal Planet is about to launch a new reality show featuring the former world heavyweight champ, Mike Tyson, taking on the more genteel sport of pigeon racing.  The show, with a working title of ‘Taking on Tyson’, claims that it will bring viewers inside the “intensely competitive and bizarrely fascinating world of pigeon racing.” 

I’m kind of leaning in the support of PETA on this one.  Have you ever heard what comes out of Mike Tyson’s mouth?  When asked about Lennox Lewis, Mike replied, “I want to rip out his heart and feed it to him. I want to kill people. I want to rip their stomachs out and eat their children.”   Well, sure–there’s the genteel part of him.  When asked about his notorious fight with Evander Holyfield, he said, “I felt Holyfield was using his head illegally. I told the referee I wasn’t getting any help, so I went back to the streets. I cannot defend it, but it happened.”  Again, who wouldn’t bite the ear off of someone who was using their head illegally?  That’s just a healthy part of competition, right?  Is Mike Tyson even worried that he may not have the people skills to bring fans to his world of pigeon racing?  “There are nine million people who see me in the ring and hate my guts. Most of them are white. That’s okay. Just spell my name right.”

Uh-huh.  No worries Mike.  Us white folk are all over that.

I am curious though, can a pigeon use their head illegally?  It’s a good thing they don’t have big ol’ ears sticking out.  I may have to watch one episode to see if he goes all ‘Alice Cooper’ on an opposing pigeon who breaks from the rules and goes “street” on him.

~uberscribbler

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