Social Media is really important for your business, but often it’s misunderstood. You don’t have to be everywhere and on all channels, meaning, you won’t require Snapchat if you market to seniors.
Social media isn’t a fad, it’s not a trend, and it’s not going away. Social media is an enduring reality of business. For marketers, it can be indispensable as a new channel. For customer service and PR, it can be a nightmare. In order to stay competitive in your market, the reality of managing (at the very least) a Facebook, Twitter, or Instagram account is upon you. And that’s where I come in.
For the last 10 years I’ve been helping businesses (of all sizes) create social media strategies that work for them and for their customers. My consulting approach is collaborative and geared toward building in-house capability, with on-going social media coaching, training and support options to bridge the gaps. My strong commitment to sharing my experience and knowledge and helping my clients develop in-house skills and expertise in this field is fundamental to my approach.
I help create strategies, not tactics. Tactics are short-term—strategies are long-term. I engage teams with the understanding of their customers, and remind them of the value of quality service. I offer expertise on customer service issues, the customer experience, and company culture.
I am also available to become a contracted team member to manage the communities built through your social media channels and platforms, write blog content, and also provide front-end web development support. Finding the time to manage social sites, fix broken links, relay important product or event information to customers, or even just to post relevant content to your audience can be problematic for busy professionals and their teams. Managing the on-going commitment to content publishing can be a major challenge—not just in resources, but in creativity. An active audience wants fresh, engaging content.
It’s also important to know where your target audience is interacting so you can interact with them, build relationships, and become a valuable resource.
Don’t let it overwhelm you. Contact me today to discuss your business needs.