It is easy to be overcome by the sensationalism of social media. Speakers at conferences, Agency pitches, miles of mis-leading content with Industry jargon and hype—all overwhelming at best—and all trying to sell you the end-game. Yes, there are sensational things happening out there on the cusp of social and technological innovations, but is that where you are now?
Social Media is a constantly evolving catalyst for business opportunities. Start with the practical approach of strategy. A clearly defined road map for success up-front is crucial to sustaining long-term goals.
Then float your balloon to the moon.
what I do
I offer a variety of services that help businesses develop a strategic approach to their engagement in social medias. Establishing the needs & commitment of any organization is priority, as it really all comes down to a few simple questions. What do you need? What do you want? What do you expect? And what can you afford to invest? The answers to these questions will dictate your short-term action plan, strategies and long-term sustainability.
My approach is collaborative and geared toward building in-house capability, with on-going social media coaching and training options. My strong commitment to sharing what I know and helping my clients develop in-house skills and expertise in this field is fundamental to my approach.
I help create strategies, not tactics. Tactics are short-term—strategies are long-term.
what does a social media strategy involve?
- Company Commitments
- Core Values
- Social Media Principles
- Team & Budget
- Education & Training
- Internal Social policies
- Objectives & Expectations
- Measurement & Benchmarks
- Platform Assessments (Including SWOT Analysis)
- Personalized Expression/Branding (Voice)
- Content Management
- Real-Time Expression and Consumption
- Conversation Management
- Off-line Integration
- Digital Reputation Management
In Social Media, the power is with the consumer. They live in an impressive online clutter of content. Any business (or individual) can publish content in a variety of mediums instantly for anyone to enjoy—and for free. However, managing the on-going commitment to content publishing can be a major challenge—not just in resources, but in creativity. My coaching style is designed to teach business owners, executives, partners, affiliates, and team members alike how to understand what your consumers are really saying about your brand in their Social web communities—and how to use that knowledge to steer your brand’s opportunities through creative content and conversation.
Don’t subscribe to misperceptions of why your consumers engage with you. Receiving tangible value continues to be the top-ranked reason consumers interact with brands in Social networks. Develop and execute innovative promotional campaigns that offer practical and tangible value to your customers.
It is critical that you always remember who you are, even when you’re overwhelmed. Your team members, affiliates, partners and advocates are your brand ambassadors 24 hours a day—whether they realize it or not. Providing all team members with enriched understanding of the Social web, as well as the consumer emotional behaviours, will empower them to adopt changes personally (and internally) that will integrate Social Media further into the DNA of the business.
Team member training provides the foundation on which you can build your social media engagement.
On-going training keeps busy professionals up-to-date with emerging trends, tools, technologies and their impacts in the digital space. I can provide high-impact training sessions for large groups or one-to-one workshops and hands-on team management sessions on topics covering Social Media fundamentals, SEO, emerging trends, or any of the core strategy components. Let me educate, inspire, and engage your business with my practical industry experience and methodologies. These insights will help you grow and lead your business.
Optimize your Social business commitment to your consumers with an experienced speaker who will motivate your industry with an innovative, diverse, and in-depth view of the changing nature of social media—through your brand story.
Let me showcase your leadership in social media innovation to your Industry.
not ready to own your social media presence?
I do understand the thinking behind it—we all want to focus on what we are best at. If you’re not ready to own your customer love just yet, I can offer support in a number of ways. My services are not all or nothing. I am available to consult on an as-needed basis in any of the services listed, including coming on-board as a consultant team member to assist in the customer service through online channels. This role leaves the customer knowledge in-house and shared among internal customer service resources.